The name on the back matters: NHL is now marketing its stars Unknown 00:18 FOX Sports Digital, IFTTT The name on the back matters too: After being team-oriented for so long, NHL finally shifts focus to marketing its stars from FOX Sports Digital https://foxs.pt/2GCk1cq via IFTTT Share this Share on FacebookTweet on TwitterPlus on Google+ Related PostsUndefeated Charlatan to miss Derby with minor ankle issueBrooklyn Nets star Kevin Durant: “My season is over.”Kurt Thomas, first US man to win world gym title, dies at 64NBA clarifies playoff tiebreaker rule with shortened seasonSurfers 'paddle out,' circle up in memory of George FloydHonor A. P. wins Santa Anita Derby