Russia hosting the 2018 World Cup, the scandal-plagued 2014 Winter Olympics and Gazprom's sponsorship of the Champions League were powerful tools for the country's global image and gained Vladimir Putin prestige amongst the Russian population. But, the Russian president's decision to invade Ukraine has resulted in destroying the warm global afterglow and experts believe it could cost him dearly internally.
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» War in Ukraine: Sporting Sanctions Can Land Significant Blow on Vladimir Putin, Say Experts
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